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The Evolution Of American Consumerism


The growth of the middle class in this country and the rise of American consumerism in the late 20th century have contributed to a more confident and secure American lifestyle. The "American Dream" slowly took shape and eventually impacted nearly every aspect of American society. A steady climb up the economic ladder and an emphasis on hard work and family values made the American dream much more appealing than it had been in years past. This, in turn, left an enduring impression upon the younger generations of Americans.

One example of early manifestations of American consumerism can be traced back to the advent of mass mail order. Starting in the 1930s, manufacturers began to market goods through mailing lists that would eventually come to include tens of thousands of different products. Fact: mail order never completely disappeared but it was replaced by other forms of retailing including stores, malls and supermarkets. American Consumerism Fact: by the end of World War II nearly all of America's goods market was controlled by large chain retailers. The ability to buy durable and cost effective products at a reasonable cost was now within the reach of many average citizens.

The birth of television advertising is another American example of early manifestations of American consumerism. The nationwide "sweeps" that advertisers would use to target their audiences first reached every American living in the cities during the early parts of the twentieth century. American Consumerism Fact: the early "toll-free" telephone calls provided the basis for much of today's direct marketing advertising which, in turn, spawned even more forms of retail advertising.

The idea of the "American Dream" also took shape during the early years of American consumerism. The concept of the "American Dream" itself had its roots in the nineteenth century anti-business sentiment that swept the nation. At the time, Americans were becoming ever more dependent on manufactured products in the wake of the Great Depression. American Consumerism Fact: thrift was very important to both the upper classes and middle class citizens of the United States. Many Americans were beginning to save money so they had the means to purchase more durable and cost effective products. Yous should always as yourself do i have enough stuff? before making any purchase.

American Consumerism Facts: in the early years of the twentieth century, mass production of consumer goods began to provide an increasing number of affordable products to more people than before. This would create a significant rise in the purchasing power of most citizens. American Consumerism Fact: the automobile industry in America was one of the first to take advantage of mass production and put a mass-produced car on the road to help relieve the economic hardships that so many Americans were experiencing at the time.

The rise of consumerism in the United States is oftentimes credited to the efforts of Burt Reynolds, who along with his fellow actor/comedian Mel Brooks made a number of films about consumers that are portrayed as being very materialistic and lazy. America's rise to industrial and cultural power also had an enormous impact on the way the culture of the country was formed. American Consumerism Facts: American consumerism has endured for over a hundred years and is still present today. It has allowed many to have a sense of pride and accomplishment about the things they own and has allowed families to have the ability to send their children to college without worries about the family having been unable to afford the costs of doing so. 
Check out this post for more details related to this article: https://en.wikipedia.org/wiki/Consumerism.

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